What Happened to Allbirds?

Posted by Martina Birk on Saturday, July 27, 2024
  • Allbirds was founded in 2015 and soared to prominence with its iconic wool sneaker.
  • The company went public in November 2021. Shares rose 90% on the opening day of trading.
  • Sales have since slowed. The company reported a 21% decline in year-over-year revenue in the third quarter.

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Allbirds reported another quarter of disappointing earnings on Wednesday. Third quarter revenue declined by 21% year-over-year. 

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The sneaker company is hoping a string of new products can reignite the brand.

Here's a history of Allbirds and how it went from a buzzy sustainable footwear company to a struggling brand. 

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