Manzari lands on top

Posted by Reinaldo Massengill on Sunday, February 11, 2024

Landmark ups film buyer to prexy, replaces Gilula

Bert Manzari, one of the most influential film buyers in the specialized exhibition world, has been upped to president of Landmark Theatres, it was announced Wednesday.

The promotion follows the completion Friday of the 143-screen arthouse circuit’s sale to Dallas-based Silver Cinemas for approximately $60 million.

Manzari’s duties will expand to include theater development and other corporate matters, while he continues to oversee film buying and marketing. Manzari succeeds outgoing president and CEO Steve Gilula, who announced plans to step down last month (Daily Variety, March 12, 1998).

“Bert Manzari’s acumen and unique perspective formed by over 20 years of experience working with both studio and specialized film distributors as well as with mainstream and independent filmmakers are an invaluable asset to Landmark,” said Steve Holmes, CEO of Silver Cinemas.

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At the same time, Silver president Tom Owens reaffirmed the company’s multimillion-dollar commitment to upgrading current sites.

Theater-building push

The company also is planning an ambitious theater-building push. On Friday, Landmark will take over operation of the three-screen Maple Theatre in Detroit, bringing the chain’s total number of screens in that market to six. In May the company will open two previously announced six-plexes in Waltham, Mass. and St. Louis.

“I’m extremely encouraged by (Silver Cinemas’) level of commitment to Landmark and its business philosophy,” said Manzari.

Manzari got his start by opening the Guild Theatre, a revival house in Albuquerque, N.M. He and his partner, Paul Richardson (now senior VP at Landmark), expanded their theater holdings into Movie Inc., a 13-screen repertory circuit that merged with Landmark in 1982.

In 1986 he left Landmark to become president and head film buyer for Seattle-based Seven Gables Theaters, which in 1989 became part of the Landmark group.

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