The Kardashians have officially begun their UK takeover. Earlier in the month, Kim Kardashian West launched her 'solutionwear' brand Skims into Selfridges, selling out of many of the hero pieces within a matter of minutes. And this Sunday 1 November, Kim's youngest sister Kylie Jenner, 23, is bringing her skincare brand Kylie Skin to Selfridges for the first time, too. Getting your hands on Kylie Skin on the UK has never been easier.
Following the success of her billion dollar makeup brand Kylie Cosmetics, which is known for its highly pigmented liquid lipsticks and collaborations with members of her famous family, Kylie Skin launched in the USA in 2018 and was positioned as the affordable yet efficacious skincare staples everyone needs in their regimes.
The range now consists of a vast array of products, formulated to address every skin concern from congestion, to dryness, to lack of firmness, as well as a range of the brand's signature pink beauty accessories. With bestsellers including Foaming Face Wash, Detox Face Mask and Lip Scrub, and ingredients including hyaluronic acid, Niacinamide and Kaolin clay, the young entrepreneur has succeeded in creating a selection of products that cater to all.
Speaking to GLAMOUR UK, Kylie reveals her inspiration behind the products, as well as her own skincare tricks and why skin health is key to self confidence...
What inspired you to create Kylie Skin?
I’ve always believed that makeup and skincare should go hand in hand so I started thinking about launching a skincare line pretty soon after I launched Kylie Cosmetics. I wanted to make sure I had the perfect products, amazing formulas, packaging and made sure it was still affordable for my customers.
Who taught you how to look after your skin?
My first experience was definitely with face wash! I went through that typical teenage stage and needed a good, simple face wash for day and night. My mom really helped me navigate through all of that - and she knew exactly what products to buy having done it so many times with my older sisters!
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